This seminar is for users ready to leverage the power of LinkedIn Marketing with tools and applications to help you reach your personal and business objectives. We will cover all of the latest profile changes introduced for 2013 and how they enhance your online brand. Learn how to optimize your profile for search engines so that you can appear in top search results. A bonus 30 minute session will be offered on Leveraging LinkedIn Company Pages for your business. Join social media strategist and former P&G marketer, Michelle Beckham-Corbin as she takes the class from possibilities to execution steps. Michelle has been teaching LinkedIn seminars for more than five years and has one of the top profiles on LinkedIn. Seminar location: Anderson Area Chamber of Commerce in the Anderson Center.
Topics to be presented in this workshop include:
The Importance of Online Branding
How to Adjust Account Settings including Privacy
Making the Marketing Pitch: How to Write a Winning Summary Statement
The key LinkedIn areas to Optimize Your Profile for Search Engines
The Importance of the Status Update & Update Interaction
How to Find the Right Contacts & Connect
Sending & Receiving Introductions
How to Get Recommendations & Referrals and Why This is Important
How to Search Key Company Info for Contacts, Corporate Data, Sales Leads, Hiring Mgrs, Jobs
How to Follow Companies
In-depth Profile capabilities like Skills, Specialties
Importance of LinkedIn Industry Groups and how to leverage
Examining Premium LinkedIn Accounts-are they worth it?